Publicis Groupe Romania launches the Data Intelligence Solutions project – Business Review
Communication group Publicis Groupe Romania currents consumers with over 25 distinctive knowledge options and strategic consulting, by way of a specialised group which serves all member enterprisees. On The identical time, the group goals to develop A minimal of one other 10 such options by The prime of the yr and double the Quantity of consumers benefiting of them. The providers are An factor of The event endeavour Data Intelligence Solutions, designed To current shopper corporations The prospect to tailor their advertising, gross sales and enterprise strategies faster than ever and obtain quantifiable outcomes.
The information options are purchased or developed by Publicis Groupe Romania itself And will be entryed from AIQ portal, a safe platform developed by the group for its consumers. Based mostly on this and the consulting provided by the Data Intelligence group, consumers can understand shopper behaviour, the rivals’s efficiency and notoriety, strategies To guage and enhance the effectiveness Of promoting advertising campaigns and analytics to assist enterprise selections. All this information is currentd in exact time and supplemented by recurring reviews and analyses.
On The identical time, all Publicis Groupe Romania member enterprisees have entry to Data Intelligence assets.
“Communication is a science. It means Greater than creativity and inspiration, it means alerts acquired from consumers Inside The Sort of multitudes Of information Which will decide the success of a enterprise. Monitoring and analysing this knowledge as shortly as potential assists choice-making, based on current information, serving to enterprise people To know The current market context, rivals, shopper wants and social manifestations that influence shopper behaviour. Access To these knowledge models, analysed Based mostly on the goals Of every shopper, Leads to An exact aggressive benefit. The road from information to choice has …….