Digitising the bulk breaking process to deliver data intelligence around customer profiling – ITWeb
Andrew Dawson, Managing Director of MACmobile.
Bulk breakers are a primarystay of the South African retail market, appearing as a bridge between wholesalers and small primary market retailers. However, As a Outcome of they’re typically conventional bricks and mortar retailers, It is troublesome To assemble any Sort of buyer profiling till They’ve lively loyalty programmes. This suggests There’s not a perception or intelligence into the inventory administration course of, which Might be each pricey and inefficient. Bringing an e-commerce expertise to The majority breaking market Might assist ship greater knowledge intelligence for imshowd intelligence and actionable perception.
Stock administration challenges
The position of The majority breaker Is important in South Africa, However it’s closely reliant on in-particular person gross sales at bodily retailers, which presents a quantity of challenges. For these retailers buying for from bulk-breaking retailers, there Is usually The drawback of safety round carrying huge portions Of money, and of transporting items as quickly as They’ve been purchased. They Might additionally be restricted Of their buying for power by their moneyflow availability.
For The majority breakers themselves, It’d be troublesome To assemble an right profile Of consumers and buying for patterns and tendencies till There is an lively And fascinating loyalty programme in place. This suggests there Is usually A scarcity of intelligence round inventory administration, Which may show to be pricey. When the inventorying of cabinets Is predicated on whim and guesswork, Rather than basing it on actionable intelligence from exact gross sales knowledge, There is a hazard of each beneath- and over-inventorying, each of which value money.
E-commerce for the B2B market
Accessing exact-time retail metrics Similar to inventory ranges, …….